The packaging paper such as custom sandwich paper that mostly finds its way into the packaging of fast foods can be so much more than just a mere packaging medium. If one thinks out of the box and with personalization, it transforms into a potent advertising aid that improves relations with the buyer. If you can spice up your sandwich paper to another level, you will be able to make your sandwiches unique hence having that unique impression on the clients, gaining positive impressions, and coming up with new impressions that can be used to explain your brand personality/values as well as credo.
Here is how you can creatively turn your custom sandwich paper into something extra special with the following seven ideas.
Custom Printed Designs
A more specific type of sandwich paper is the custom printed sandwich paper which is ideal for ensuring that you deliver the personality of the brand right to the sandwiches that are served. Custom printing makes simple papers very effective in branding through the incorporation of your logo, a special tagline or other interesting patterns. When using edible inks, one is in a position to have their sandwiches well decorated and unique such that people can easily distinguish them. Customized sandwich wrap paper not only adds to the foldability but also re-emphasizes the identification of your business among competitors.
Themed Seasonal Prints
Advertise custom sandwich paper in different seasons and holidays depending on the theme. Holiday and seasonal prints such as Christmas, Easter, summer beach and others are quickly and easily implemented into your food packaging designs. This not only helps in improving customer satisfaction but also makes sure that the brand does not fade away from the customers’ minds during other months of the year. For instance, one could use the fallen leaves and pumpkins for the autumn, and the snow and reindeer for the winter holidays, if any.
Eco-Friendly Materials
Raise the level of your brand and redefine its identity by using environment-friendly custom sandwich paper. For instance, while preparing brochures to advertise your company, it is wise to go for recycled paper to show your environmentally friendly standards or when using aluminum covers, to use the biodegradable wax coatings. Biodegradable custom sandwich wrap paper will attract buyers with conscience and position your product as eco-friendly. Not only does embracing the concept decrease your carbon footprint and decrease the depletion of the environment’s raw materials, but you also get to appeal to clients who are environmentally conscious and will return to your business.
Interactive Packaging
Take it a notch further by adding a fun element to your sandwich paper; you could include puzzles, fun facts or even a QR code. It can be used as a platform for clients where they can download a code, or get info about some promotions, bonuses or other occasions. Functions enable customers and improve their dining experience hence they associate your brand with a positive one. For instance, a QR code may take the consumers to a brief movie depicting your brand’s history, an online card for loyalty programs or an interactive game that one can play as they wait for their meal. Interactive packaging is, therefore, an influential means of making a basic cover or wrapper not only a means of decoration but also one that is informative and entertaining.
Personalized Messages
It is also worth increasing the opportunities for personalization by printing various messages or names on custom-printed wax paper. This is particularly evident in times such as birthdays, anniversaries or events that require corporations to hire services. The use of the custom sandwich paper expands the idea of individuality to the customers by giving them a specific feel with each meal.
Creative Shapes and Cuts
Do not be limited to the rectangular sheet and try to discover new ideas and techniques of cuts on the fabric. Cut shapes and curves, other shapes that have been cut with a die, or sandwich paper that you can fold into amusing formwork are also great for adding a playful and unique twist to the packaging. Creative cuts also talk about looks and designers’ attentiveness to details and creativity. Think of serving a sandwich on paper that has been carved like a heart in a Valentine’s Day event or serving sandwiches on paper that depicts the image of a tree leaf in a going-green event.
Double-Sided Printing
To be able to use the space on your custom sandwich paper better, it would be wise to use double-sided printing. As the paper is properly folded, it’s possible to print a fun design on one side and an informative message or simple promotion on the other one. This custom wax paper is two-faced custom printed which allows for more use of the space and, in turn, more room for emblazoning messages and or art.
Conclusion
An upgrade of your sandwich paper is relatively easy but will go a long way in promoting your brand image. This is where custom-printed designs, seasonal, themes, eco-cycle, interaction, messages, shapes, and bi-facial printing come into play to turn sandwich paper into a captivating part of your customer’s meal. All these improvements not only serve the purpose of beautifying your packaging material but also make your brand more valuable and energetic. Apply these for your custom sandwich paper and your ideas and creativity will indeed leave the first impression to your customers.
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